After a few days on the platform, you might notice (or you already have) how hard it is to gain your Instagram following if you’re not familiar with common Instagram strategies and updating as often as possible. Over the years, Instagram has become one of the most important social media platforms and having growth on your Instagram following is becoming harder and harder. But don’t worry, there are many ways you can get those followers and grow your presence on the platform – it will just take time.

1. Post unique content related to your business

Regardless of everything else you do, this is one of the most important pieces of advice – content is still king. Your Instagram account should be an extension of your business and you should show your users what you’re about. If you’re a real estate agent, you should focus on showcasing your listings. If you’re working in fashion, post fashion-related content. If you’re in the food business, take advantage of food-making videos and professional food photoshoots.

Instagram content tip: Video has proven to be one of the most engaging forms of Instagram content – every once in awhile, post a video!

2. Use correct hashtags

One of the reasons people aren’t engaging with your content is because you’re not using correct hashtags to grow your Instagram following. Do a simple hashtag search on the app to see how many posts use the same hashtag. You can also find related hashtags at the top of the search which you should also add to your strategy.

3. Engage with your comments

With the new Instagram update, you can easily engage and like a person’s comment, as well as reply to them. Do so even for automated comments – the person will still get a notification and come back to your account – it’ll hopefully make them rethink their automation strategy and genuinely engage to you.

Comment engagement tip: Always reply – even if it’s just to thank somebody for their comment or replying with an emoji. But really, like always!

4. Improve your info section

Let them know what you’re about. Add your website (avoid having bit.ly links and add your full domain if possible), and most important facts / mission on what you’re about. Edit your profile and optimise your name – pick three searchable words that represent your business.

Editing profile tip: If you want to put every sentence in a new paragraph, do it from your desktop – your phone app won’t allow you to go to new paragraphs.

5. Use Instagram stories

Instagram introduced Instagram Stories, and it is taking over social sharing by storm! Use Instagram stories for a chance to be featured on the search page to other people in the same niche who aren’t necessarily following you. Everyone can use Instagram stories – if you’re a business, show behind the scenes of your company. Talking about recent stories, @Instagram recently shared how they people around the world are celebrating St. Patrick’s day with a little touch of Irish Dance.

Instagram stories tip: Post daily! Customers love hearing stories